The most popular printing technology today Summary of the most common printing technologies currently used by printing companies. With the current era of rapidly developing technology, all industries have markedly changed day by day, new technologies, new techniques, methods and refreshing methods are always updated continuously. And of course the printing industry is no exception. […]
How to design a unique brand logo with era 4.0 trends? Logo is the most important visual image of an enterprise and its assets. At the same time, through the logo, businesses are identified in the minds of people approaching. To achieve brand recognition, brand logo design must meet the key principles in this article. […]
All businesses that own a brand portfolio have a certain brand architecture, but the question is whether they have a brand architecture strategy? Most marketers only think about their brand architecture strategy when there are changes such as M&A (merge and acquisitions), launching or rebrand. That’s when they are forced to look at a bigger […]
What makes employees imbued with the business ideology, boosting the working spirit? What makes customers have a good impression, remember and come back to your company? The answer is brand space! You may pay less attention to this, but every business that has invested in branding can not ignore the brand space. Thinking back on […]
THE IMPORTANCE OF PACKAGE DESIGN Package design has played a big role in recent years, and businesses are very interested in good packaging that can increase their sales. The packaging of any product is also the first point of contact for consumers, and a smart package design will make anyone have to try the product […]
What is Brand Personality? People today tend to attach human traits to non-human things – we all know the arrogant rabbit, the humble turtle. Brands are no exception, they are assigned the characteristics of a person and above all, a true personality. According to psychologist Carl Jung, there are twelve characters that exist in our […]
