Ngày đăng: 07/06/2019
A brand strategy creates a central idea that goes through all communication activities made by an enterprise. It strengthens the business strategy and enhances the values of the brand. The key point in building a complete brand strategy is that it is based on the vision of the business and in line with the business strategy, and it stems from the core values and culture of the business. So, the strategy should be reflected comprehensively and synchronously on the products, services, and activities of the business with long-term effectiveness.
The goal of a brand strategy, first of all, is to create a differentiation and a competitive advantage for their business and products. That will create values that the managing staff or any employee can talk consistently and easily. Lastly, this strategy needs to reflect deeply how the enterprise understands the customers’ needs and perceptions, because the ultimate goal of the business is to serve customers and make profits.
The fundamental elements of a brand strategy includes differentiation, positioning, competitive advantage, and then vision, mission, brand personality, brand architecture, etc.
Brand strategy is a resonance of all factors, such as internal business, communication, customers, partners … For internal business, brand strategy clarifies the values and inspires employees, it helps the businesse go in the right direction and in a consistent and sure way. Moreover, this is also the orientation for all communication activities with customers on social media posts, media campaigns, leaflets, advisory tones … For the outside, brand strategy can be seen as a strategic roadmap for marketing and sales activities, creating a high competitive position compared to competitors. That helps the business sell better, can even raise prices and increase revenue effectively.
Without an appropriate brand strategy, all marketing and sales strategies will be wasted due to the lack of a unified direction, making you weaker than competitors and spending more on this activity.
Together with our customers and strategists, we resonate to develop an effective brand strategy, helping the employees have a clear and stimulating piture, while helping marketing and sales activities more oriented and easier to implement. At Red Onion, we will advise on brand building and strategies, including:
– Brand positioning / Repositioning
– Building new brands
– Brand developping
– Brand management
The value of Red Onion lies in developing a strategy to create a value proposition that underpins the brand’s core elements. We understand the differentiation –the thing that makes you unique and thereby help you build a brand that has a clear meaning. On that basis, we help create a true and attractive brand and then develop it through communication channels, e-commerce, traditional marketing channels, internal communication and customers’ touch points.
Contact us today to begin your journey of brand development in a methodical and creative way!
