Note in print design | Red Onion – Brand Consulting

Print design is one of the jobs that most designers have to get acquainted with, contact and perform. Offline communication is important for every business, and print is the key to the success of that communication. To make a beautiful publication, the designer needs to understand the following printing characteristics. 1. Design tools In print […]

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Basic structure of brand positioning statement | Red Onion – Brand Consulting

Different brands have different positioning statements, but when analyzing most of them, we can notice some similarities and come up with a most common formula: Below, let’s break down and clarify these components: Identify Target Audience First, you need to understand who your customers are – this is the step to identify target audience. Ask […]

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How to evaluate a brand image | Red Onion – Brand Consulting

Yahoo was sold to Verizon for $ 4.48 billion. It is tragic. Jerry Yang and David Filo, the founders of Yahoo, created the company in 1994 with a vision of “a global branded internet navigation service for information and entertainment on the web”. However, this vision is basically flawed. Over time, Yahoo has gone through […]

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Let’s fight COVID together | Red Onion – Brand Consulting

Making a small contribution to the community, the Red family is willing to offer free design for all products which are used to improve public health or to protect people against viruses.

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5 Ways to name the most popular brand name | Red Onion – Brand Consulting

The world is becoming saturated with a series of similar products competing in the same market, and at that time, what makes a product chosen is not only the physical characteristics of the product, but mostly the values brought by the brand. Besides the color, the image or the mascot, one of the first things […]

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