Sorry, this entry is only available in Vietnamese.
Print design is one of the jobs that most designers have to get acquainted with, contact and perform. Offline communication is important for every business, and print is the key to the success of that communication. To make a beautiful publication, the designer needs to understand the following printing characteristics. 1. Design tools In print […]
Different brands have different positioning statements, but when analyzing most of them, we can notice some similarities and come up with a most common formula: Below, let’s break down and clarify these components: Identify Target Audience First, you need to understand who your customers are – this is the step to identify target audience. Ask […]
Yahoo was sold to Verizon for $ 4.48 billion. It is tragic. Jerry Yang and David Filo, the founders of Yahoo, created the company in 1994 with a vision of “a global branded internet navigation service for information and entertainment on the web”. However, this vision is basically flawed. Over time, Yahoo has gone through […]
The world is becoming saturated with a series of similar products competing in the same market, and at that time, what makes a product chosen is not only the physical characteristics of the product, but mostly the values brought by the brand. Besides the color, the image or the mascot, one of the first things […]
What is Brand Positioning? Philip Kotler, the father of modern marketing, defined “brand positioning is a collection of activities which aim at giving the product and product brand a defined position (compared to their competitors) in the mind of the customers”. Besides, there are many definitions of brand positioning which are based on many […]
