Brand identity is all the elements that people can see and can relate to a brand of a business, an individual, or an organization, ... The brand identity system is a combination of these elements to create unified and flexible tangible assets of a brand that are built and managed by a business which wants to convey to the public by a clear strategy. In brand identity, the logo is the most basic identification element, the symbol that customers often use to distinguish between brands.
A complete identity system includes core elements such as the logo, brand colors, typography, and standard format templates of the brand. The rest is called expansion elements, including office document systems, signage, uniforms, product packaging, printed documents, advertising, ...
Business printed introduction materials are an important part of communication and brand image to the target audience. In particular, the three most basic products are Company profile, Brochure and Catalog. These are the products that convey the most in terms of image, business capacity, details of products and services of the business, helping customers and partners to have the clearest and most convincing view.
Depending on the purpose of use, target audience, and main content, companies can flexibly use Profile, Brochure and Catalog. However, the general requirement for creating these 3 documents is that they should be synchronized with the brand's identity, especially corporate brochures. Brochures and Catalogs can be customized on many creative shapes instead of A4 in order make products and services introduced inside more attractive.
Packaging design is the combination of graphic elements with the product shell structure to create impression and visual appealing to the target audience. In other words, that is the way to convey the brand's message through the visual language shown on the product. Product packaging will be an effective assistant of the sales team, because it makes the product stand out from competitors on the shelf, creating an emotional connection quickly through visual perception, thereby stimulating like buying behavior significantly.
Good packaging design must first come from the brand strategy itself, expressing the values, core messages, and brand personality through the graphic language. This is a way for customers to understand and have more reasons to trust a brand. Above all, the packaging must show consistency and synchronization in layout, key concepts, colors, words and tones used at other touch points.
Printed materials at the points of sale are abbreviated under a familiar name POSM - Point of Sale Materials which are products used by enterprises to support sales and introduce products and services, and to create more experiences for potential customers right at the points of sale. There are many types of products in a set of POSM that are used flexibly depending on the goals and each type of advertising campaign that the business deploys. Besides the goal of supporting sales, POSM also contributes significantly to increasing the level of brand recognition.
With retail products on shelves, POSM is an important factor that helps shape the brand in the minds of consumers, directly affecting their buying decisions from first impression to the ability to identification and then loyalty. In order to have an effective POSM, companies need to flexibly use products such as leaflets, shelves, packaging boxes, signs, ... so that it is suitable for customers' shopping behavior; design them in sync with the brand identity and convey the message in an impressive and ingenious manner; Combining and changing products continuously to create a new and different feeling.
Key visual is a term used for creative ideas/orientations in terms of images and graphics used throughout and unified in a marketing and communication campaign. Combined with other factors such as Key message - the core message, key visuals will help your campaign stand out among other campaigns that are also trying to make their mark on the mind of the target audience.
Key visuals play an important role in making a mark on the target audience in a media campaign. Creating a good key visual is especially effective in this day and age when the target customers rarely spend time long enough to understand a product or the meaning of a media campaign. There are only a few brief seconds for an ad. Therefore, Key visual design is a job that requires creativity and deep understanding of the brand and the market and the thorough investment of the business.
Brand space is the expression of the value of a brand on its inside and outside spaces, then the space becomes the physical embodiment of the brand, fully transmitting the values that the enterprise builds. When building a brand space, designers use elements such as interior, exterior, decorations, ... to convey the identities, core messages, and brand personality to the target audience, be it company employees or customers.
Internally, the brand space helps synchronize the entire business in a common identity, so that employees feel the core value of the business, imbue the meaning of the brand and communicate with customers as a brand representative. For outsiders, it will create a professional impression and somewhat build an emotional connection with the brand through perceiving the values conveyed visually. Above all, brand space will be the factor that differentiates your business from your competitors.
Website is considered as one of the most important touch points of customers and partners in particular and everyone in general. Beyond the basic purpose of providing with business information, products or sales, today's website is also an effective tool to convey the brand’s values and enhance its identity.
Website design is not only the job of the programmer, but also the participation of the creative design team in the website interface - the image that needs to be transmitted correctly and synchronously to identify the whole brand, leaving the deepest impression for users. In a time of intense competition, every touch of the brand's image to the target public needs to be created creatively and consistently, especially where there is a high frequency of exposure such as a website.
