Ngày đăng: 13/06/2019
In a world of dozens of brands selling the same product, consumers always need physical signals to easily identify the product they need among them. And when faced with a series of similar products on shelves, the most important factor driving purchases is the emotion – impression of the product. This is the time when the importance of packaging design is more and more recognized, because above all, product packaging is one of the things that customers see and feel. And, it is the first impression of your brand.
Packaging design is a combination of graphic elements with products’ cover structure to create an impression and a visual appealing in the target audience. In other words, that is the way to convey the brand’s message through the visual language shown on the product.
