Ngày đăng: 13/06/2019
POSM – Point of Sale Materials, is the product used by businesses to support sales, introduce products and services, and create more experiences for potential customers right at the point of sale. There are many types of products in a set of POSM that are used flexibly depending on the goals and each type of advertising campaign that the business deploys. You can easily see POSM products at a fair, fast-moving consumer goods point, GT, MT channels, exhibitions, … Some popular products can be mentioned such as posters, danglers, shelves, leaflets, wobblers, stickers, hanger, standee, umbrellas, types of booths sold at the fair, all kinds of signs inside and outside the store, …
POSM is an indispensable communication system in the brand identity of any business, especially businesses with retail operations.
The first goal of POSM is to support marketing activities and Sales take place more effectively by directly influencing consumers’ buying decisions. POSM products are designed with a modern and creative style, combined with brand identity that will attract the attention of shoppers, bring a strong impression and push them into the weighing process. reminders, experience products.
Besides the goal of supporting sales, POSM also contributes significantly to increasing the level of brand recognition. One of the most basic elements in designing these products is to convey the brand’s identity across the entire system, creating the most powerful and consistent brand experience for the target audience.
