Ngày đăng: 27/05/2019
What makes employees imbued with the business ideology, boosting the working spirit? What makes customers have a good impression, remember and come back to your company? The answer is brand space!
You may pay less attention to this, but every business that has invested in branding can not ignore the brand space. Thinking back on some of the brands you first think of once having experienced their space, you will surely recognize them all with the brand’s mark.
In order to create “brand space” ideas for your business, we are sure that a brand image specialist will be better at coordinating with interior design experts or office design architects. Because only the brand image specialist understands the brand personality, blows it into the brand space, knows how to make brand equity impressive storytelling through image recognition exploitation, colors, signs, etc. In contrast to interior experts, architects when they work independently or do not understand the “brand identity”, then they can not bring you ideas of creative space which is true to the spirit of the brand and the expectations of business owners.
As Charles Eames once declared: “In the end everything is connected – people, ideas, objects.” The quality of these factors depends on the correlation and connection between them. This is explained by the connections we make in life, not only between people and people but also the ideas and objects around us, affecting the quality of our experience. Thus, the secret of success can lie in the space and objects we work with.
The current trend in office design shows that this philosophy is very practical. Companies like CGV, Petro Vietnam have created store and office space beyond simple interior design, creating an environment that allows employees and their customers to experience their brands in a system, breaking down barriers between the company and consumers.
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Not only does a B2C company need to build a brand space, it is also extremely important for a B2B company. Why is that? What brand space does the business benefit?
HOW THE BRAND SPACE AFFECTS YOUR STAFF:
The space your employees interact with is likely to influence their attitudes towards work and colleagues every day. By displaying images of the company’s products and mission on the walls of the office, it helps to build a purposeful and cultural environment of the company.
A great daily dose of mental medicine.
Posting notices every day at an employee’s desk is like being an order to them. It’s hard to give every employee a daily reminder why they work for the company and what they need to do as a company representative. Retaining employees and reducing absenteeism are the top criteria in the personnel policy of every business, so why not address these issues in the very space the employees are trying to escape, their office? By using the right graphics and color scheme, you can convey your beliefs, mission, core goals and inspire employees throughout the time working at the company.
HOW BRAND SPACE IS IMPACTING TO YOUR CUSTOMERS:
One of the biggest tasks in reaching customers through regular media is trying to convey all the complex or abstract emotions, rich history, and product feel in advertising. Imagine how easy it would be to reach your audience if instead of just watching your ad or watching it on TV, they could walk inside that ad and touch your brand. Branding right in the office allows companies to use all five senses in conveying their message. From the moment customers enter your office space, their attitudes about your brand can be changed by strategic color choices, logo placement and even the sound emanating from your space.
Give them something to talk about.
Although first impressions may be an important impact, the repercussions that remain in visitors are just as important, or even more so. After customers leave your office, instead of discussing the meeting or the quality of your coffee, what if they talk about your impressive office? Better yet, what if they talk about your space / brand with people outside the office? Providing a scene inside your office can resonate around your brand and leave a lasting impression on customers and employees. So give them something to talk about and make your office a space for selfies, memes, and interesting topics. The trend of office brands should be considered a development in marketing and management. From empowering your employees to creating valuable spaces that your customers will talk about after leaving your office, branding your space is like an investment on employee marketing.
