Ngày đăng: 28/05/2019
How to design a unique brand logo with era 4.0 trends?
Logo is the most important visual image of an enterprise and its assets. At the same time, through the logo, businesses are identified in the minds of people approaching. To achieve brand recognition, brand logo design must meet the key principles in this article.
The principles of 4.0 brand logo design are not only useful for businesses that are needed to design a new logo for themselves, but also as a measure to test whether the logo that the business they are using meets standards.
1. Minimalistic lines
There is a term called K.I.S.S (Keep it simple & stupid) which means the simpler the logo, the easier it will be for people to recognize it. For example, Microsoft has an extremely minimal logo of lines and is also one of the most easily recognizable brands in the world. Please follow the K.I.S.S rule from the moment you brainstorm ideas and sketch out the brand logo design. You will find that you often start with relatively complex designs and end with a very simple pattern. Apply only the essentials and eliminate the cumbersome elements, creating a minimalist logo of lines.
Minimalistically easy to remember, easy to apply.
Why is minimalism an essential principle for brand logo design?
It’s easier to explain that you’ll remember a bird icon like Twitter’s than full of lines like an actual bird. The less details, the easier it is for the brain to record.
In addition, a minimalist logo is easy to apply in very small sizes such as letterheads, postage stamps. The space only allows the logo to be displayed very small, so it must always be designed to be simple and outstanding when viewed from a certain distance. Cumbersome symbols can waste your time designing, especially when developing on other brand communication publications such as company profiles, brochures, posters, etc.
2. Communicating
Like any design, a logo must convey a certain message. Through communication, we are sharing or conveying a story, specifically Logo communicating with customers through images. A meaningful logo will symbolize the personality, mission, business vision, on behalf of them to communicate with customers. A more intuitive way, the idea, graphics, colors of the brand logo design symbolize the industry, product, and service of that business.
The message of high-class, popular, and classical hierarchy can be expressed easily through design. Or it could tell a big story that we can only get through after being explained, such as Amazon’s A-Z logo, Twitter’s bird logo.
Anyway, the logo must convey something.
3. Compatibility
When you put the brand logo design on all kinds of publications, materials and sizes such as: FAX, advertising, invoices, letterhead, … you find it harmonious, reflecting your business looks, your logo has been successful. As analyzed in Rule 1 on line reduction, that is also a principle to conform to this compatible principle.
4. Differences
There are a number of specific symbols that represent specific industries or products. For example, did you see how many pizzas have the logo of an Italian chef, a mustache chef with a tall white hat and a big grin or how many fast food restaurants use a chicken symbol? A good logo reflects what your brand is, but it should also differentiate it from competitors in the same industry. Dare to make a difference makes a perfect logo.
While the pubs or beer clubs often have a logo of a beer or a bottle of beer, Vuvuzela has the logo of a trumpet – the very famous Vuvuzela of South Africa at the 2010 World Cup. Minimalism on lines affirms the essential principle for creating a successful brand logo design.
