What is Brand Identity? What does it include? | Red Onion – Brand Consulting

To know how to build a brand identity, you firstly need to understand the concept of brand identity. What is Brand Identity? A brand from any field or industry, whether a startup or corporation, needs to prepare a guide on how to use the brand image in publications. Specifically such as logos, envelopes, business cards, […]

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Why Enterprises need a Brand Identity system? | Red Onion – Brand Consulting

Have you ever walked into a Abercrombie & Fitch store? If so, you’ve probably noticed a few things: vibrant pop music, dim lighting, a strong fragrance of perfume and the smiling faces of American teenagers covering the walls. They can be admired or hated, but most competitors have not been able to create a brand […]

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What is Brand Communication and its importance to business? | Red Onion – Brand Consulting

When consumers, potential customers meet and interact with the brand, then brand communication is happening, and it ensures that all those contacts contribute a constructive value to the brand. Consumers constantly have such contacts through advertising, in stores, supermarkets, articles, speeches of celebrities, etc. But in reality,  whether they often pay attention to the brands, […]

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How to design a professional catalog? | Red Onion – Brand Consulting

Create your own product catalog Check out the following points to create a catalog with full of information and attract potential customers. 1. Collect content Make sure you have all the components in place before starting any design step. The content you will need before creating the catalog includes pictures of the product, a list […]

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